What do these website characteristics say about your business?

I am certain as a business owner you have a long list of adjectives that you would like your business to be perceived as, such as you’re a professional business you’re credible you provide quality you’re trustworthy you’re stable But can  website visitors perceive those characteristics from your existing website? Poor design, cluttered content,  and […]

Attract New Customers with these 4 Proven Steps.

The internet offers a multitude of options for marketing your business online. The challenge lies in selecting the best options and strategy that will help you attract new customers. The following 4 steps have consistently worked to help my clients and myself attract new customers and generate leads from the internet. It’s an all-encompassing strategy […]

5 Questions Every Website Redesign Must Address.

The effectiveness of your website content is just as important as the quality of your design. It’s the next stage that determines if your website visitors will be engaged or if they will proceed to another website.  Anticipating the questions that your website visitors have and providing those answers will help you increase your conversion […]

How to Make Your Website Redesign a Success?

A successful website redesign is the result of you being satisfied with the end-product and your objectives for the redesign ultimately being met. Obviously, the purpose of your website redesign is to solve a problem and each day that goes by, that problem lingers and in many cases, cost your business, affects your bottom line, […]

About Nicole

About Nicole McCullum

Nicole McCullum is the founder of Captivate Designs and a web design and internet marketing expert with over 10 years’ experience in web and graphic design and internet marketing. Prior to founding Captivate Designs, Nicole was the Founder of Kings County School of Realty where she successful use the internet to grow her business. Nicole has contributed as an expert on Forbes, Inc.com, Bloomberg BusinessWeek, NY Enterprise Report, Strategy Magazine and Focus. Click here to learn more about Captivate Designs

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