In most cases a website is one of the first interactions a prospect will have with your business. Nowadays, prospects ask for your website address, more than they ask for your business cards. If you’re not online, you’re not in business period.
The real question is, whether any website would do? And I strongly believe in some cases not having a website is better than having a bad one. Why?
A great website has the capacity to impact how your target market and prospects perceive your business. A great website design has the ability to:
- Establish Credibility
- Build Trust
- Engage Visitors
- Generate Leads
- Support Your Customers
- Help You Close More Sales
- Increase Your Business Revenue and Bottom Line
However, very often, especially amongst small business owners, a website is thrown together with little thought or strategy on how it can impact your lead generation, customer acquisition and sales.
Building a website with a clear goal and strategy in mind can help you increase leads and sales and ultimately help you grow your business. Here are the top five reasons why you need a website:
Establish a Web Presence.
Establishing an online presence provides an online storefront for your business. Whether you already have a physical location or you are a home based business. For businesses that have a physical location a website can help you to tap into the online market, this alone in itself can help you increase your revenue. If you are a home-based business, then establishing an online presence is essential. It’s one of the easiest ways to legitimize your business and provide your target audience with a point of reference. Need more convincing, consider this for a second, internet sales accounts for a huge portion of revenue for retailers such as Neiman Marcus and Michael Kors despite the fact that they have hundreds of physical locations. A great website will help you to solidify your business, build trust and give your prospects confidence to take the next step with you. Without an online web presence your business will be missing a huge opportunity to tap into another market.
If you sell a product or provide a service where there are a lot of frequently asked questions or demonstrations needs, using your website as a tool, will be an excellent choice, it will help you to serve your prospects and customers and free up your time. Even in some cases you can qualify serious prospects and get them closer to a sale.
Market Your Business Online.
There is no other form of marketing out there that will put you in front of the people searching for your services at a time when they need it in real time. An entrepreneur could literally launch a business today and start getting new customers online tomorrow. That’s the power of internet marketing. But in order to capitalize on this phenomenon, your website has to built, with the right strategy in place to take advantage of the opportunities. If you’re not showing up online, you’re losing business, period.
A website has a tremendous capacity to help you generate leads for your business, whether you are doing online or offline advertising. Using your website, with free giveaways and tempting offers, you can increase your lead generation and build a prospect list. How many people will buy at the first interaction with your ad. The key is to get them in your marketing funnel, by first generating a lead, and then following up to close the sale. A website is the perfect tool to help you accomplish this goal. Furthermore, you can automate your entire marketing with the help of your website.
Whether you have a brick and mortar store or an online business, whether you sell a product or a service. Your website has the capacity to boost your sales and bottom line, by operating for your business 24/7 while you sleep.
If you’re interested in a Free Website Consultation to determine if your business needs a website, please feel free to contact us either by phone 877-877-4936 or online. If you found this article on how a can a website impact your business useful please share it. Would you like to add to this list, send us your comments.
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