Building an effective website may seem like an easy task. However, once you launch your website and you are unable to get clients from it , you will find yourself become increasingly frustrated. That is because; a website is more than a pretty design. There are many factors to consider when building an effective website that will help you to get clients from your website.
In this article we will explore those factors.
1. An effective website must first be able to captivate visitor’s attention with graphics that tell a story and give a positive impression of your company, that resonates with the visitor. Therefore, it is really important to have a clear understanding of your target market and what makes them tick prior to designing your website.
2. Paramount to a design that captivates the attention of your visitors is your marketing message. Your marketing message must be clear and concise with a hook that will capture the attention of your visitors and engage them so that they take action on your website. An effective marketing message entails
o A problem statement
o Your solution to the problem
o Proof in the form of testimonials that you can get results
o A clear and visible call to action so clients can take the next steps without having to think twice about it
By having an effective marketing message that entails the above, you will be taking the first step to differentiate yourself from the competition, because you will be empathizing with your visitors and letting them know that you understand their problems.
3. Never let visitors leave your website without getting their contact information, you need to get their contact information in exchange for what is called an “ethical bride” something that they find irresistible. It could be a free consultation, a free report, a do it your self ebook, a coupon, something that really grabs their attention that they unequivocally must have it. This will help you build your funnel so that you can increase your lead generation. If your website is missing an ethical bride, I suggest that you get this done right away, because you are losing new business each day your website goes without it.
Nicole McCullum is the founder of Captivate Designs, a New York Web Design Company specializing in Website Redesign and Web Redesign. If you are looking for a New Website Design or a Website Redesign, please feel free to contact us at 877-877-4936 for a free quote or free web design consultation.