Getting found online is the bane of every online business owner’s existence. Most website owners spend hundreds of hours and, at times, thousands of dollars into creating a website that can be easily found and that converts.
One of the biggest website myths is that you need to spend a lot of money to see reward. While it is true that you will need to invest in your business and your website at times, you do not need to spend money in a haphazard fashion. Invest in the areas where you are not as strong and focus your own efforts on the tasks that are easier to accomplish with a little direction.
If you’ve been wondering how to get found online, these three easy boosts will help you gain more visibility, get found easier and increase your conversions if you have already optimized your website with your keywords.
1. Link to Your Own Content
At first, you may be wondering how this will help you get found online. Linking to your own content on your website, from one post to another or one page to another, is actually fantastic for search engine optimization and for keeping people on your website.
The more content someone reads and the further down the “rabbit hole” they go on your website, the more likely it is that they will grow to trust you and your company. When this happens, that same visitor will likely be more willing to invest time and money in your products and services.
2. Add Alt Tags to Your Images
This is another easy search engine optimization task that you can handle on your own, without the need to hire it out to someone else. The process is quite simple: you want to add something called “alt tags” to each of the images on your website. This then indexes those images in the search engines to help you get found more easily for an increased number of entries on your website.
To add alt tags to your images, simply follow this example: <img src=”smiley.gif” alt=”Smiley face”>
The “img src” section is your image source and the “alt” section is where you want to put in one or two keywords to enhance the searchability of that file. You will need to do this in the raw HTML of your website so that may be the piece you’ll need to get some support with.
3. Get More Inbound Links to Your Website
The final suggestion is to get more inbound links to your website. An inbound link is a link from any other website on the Internet. This could be a website like Forbes, who is linking back to your site based on an article you wrote, or it could be a fellow business owner who added you to their blog’s blogroll. Either way, inbound links are great for search engine optimization.
If your website currently ranks low for inbound links, consider reaching out to colleagues, friends and family (anyone who has a website) to see if they could share some of your articles or link to you from their blog posts. Or, you could establish and secure guest posting spots on high profile websites to truly increase your website presence.
There you have it! Three easy ways to boost your visibility and get found online. If you have any questions or comments, simply email us, we would love to hear from you.