In business perception is everything. How prospects perceive you and your business often times is the determining factor in whether they choose you over the competition. As they say, “a picture is worth a million words”, and with the web this is indeed true. Attention to Details and Professionalism is of the utmost importance, as well as a Strategically Designed website that invokes emotion and engage your web visitor(s), that can prompt the action you seek. With the emergence of the web businesses now have a vast opportunity to increase their clientele affordably, when compared to television, radio, newspaper and/or magazine advertising, since 70% of U.S consumers turn to the web to find businesses just like yours. Moreso, the web puts you infront of people who are actively searching for your services at a time when they need it. This article is writtten to help you make the most of the web by making your Business Website effective and successful.
1. Captivate Your Audience – Experts say that most websites are abandoned within the first three seconds due to poor design and navigation/usability. This can be avoided by designing a website that appeals to your target audience. Assuming that you already know who your prospective clients are, use your website to project the image you want them to have of your business.
2. Highlight the Different Services You Provide – Make it easy for prospects to choose between you and your competition by highlighting the services you provide and/or any packages that you offer. For those impulsive shoppers make it easy for them to purchase your packages online (be sure to add your terms of service and refund policy). By the way, this option works not just for businesses that sell products but service providers as well.
3. Define Your Process/Methodology – Defining your process or methodology could set you apart from your competition. Describe the steps you take to ensure quality control and customer satisfaction.
4. Validate Your Expertise – If you have been mentioned in the press or worked with a very important person, include it on your website. Write articles that relate to your business and showcase your expertise. Most importantly, send out a Press Release each time you get a new client and include it on your press/news page.
5. Talk About Yourself and/or Your Company – Include a bio about yourself and/or company and define what the core values are, behind your business success. Highlight your professional affiliations education and certifications.
6. There’s Nothing Like a Satisfied Client – Commission testimonials from your satisfied client(s) and add it to your website. Adding a case study on the success you have had working with some of your client(s) would be an added bonus, because it will give you the opportunity to highlight how you were able to deliver for your client(s) despite any challenges you may have had to overcome.