This SEO Checklist is ideal for you if you’re looking to increase search engine ranking for keywords you are currently ranking for or would like to rank for.
Not sure if you have taken the correct steps to optimize your website? We have put together this essential SEO Checklist to help you increase your search engine ranking in order to boost your traffic, leads and sales.
Search Engine Optimization (SEO) helps you reach your target audience at a time when they are searching for your products and services. This cost effective form of marketing, brings prospects to you, when executed correctly, day, night or weekend, even while you sleep.
Start leveraging the power of search engine optimization to grow your business today! Search engine optimization is an ideal form of marketing, because in alot of cases, once you have optimized your website, you can continue to see the rewards in the form of more traffic, leads and sales on an ongoing basis.
Even big brands rely on Search Engine Optimization to drive traffic to their website and generate leads. In-fact, it is the largest source of traffic to big brands. Now you too can market your business like the big guys, by utilizing this SEO checklist, to ensure that your website is optimized correctly.
You will find in this SEO checklist some of the most basic elements needed to optimize your website to lay a solid foundation.
Here is a quick glance, you can download the SEO checklist to access the full list, including SEO tools and best practices.
Before I start any SEO project, I ensure that Google Search Console formerly Google Webmaster Tools is setup. This helps me to get a benchmark of what keywords the website I am working on is ranking for, whether it’s mine or my client’s website. It also helps me to check the health of the website. Are there any broken links? Is the site verified by Google? Are Google able to crawl all pages? These are some questions that Google Search Console help answer. Bing also has a Webmaster Tool, that allows you to monitor your site on Bing. It’s important to note that Bing also powers the natural results of Yahoo.
Google Analytics and Google Search Console should be used together. If Google Analytics is your analytics tracking tool of choice, connecting it to Google Search Console will help you uncover what keywords, known as queries, are driving traffic to your website. Further more, knowing your SEO efforts are producing solid results is important, you can discover how much traffic your website is getting and how well your website is converting those visitors into leads and sales.
Keyword research is the foundation of SEO, without it you will be virtually guessing. According to research 40% of all searches online are NEW. Without doing keyword research you cannot determine what they best keywords to target are, or whether those keywords have enough search volume to drive traffic to your website.
Once you have done your competitive analysis and made your final keyword selection, the next step is optimizing your website for the keywords that you would like to target. Focusing on one keyword per page, with the exception of your homepage. I recommend targeting up to 3 keywords on your homepage. It’s the page most people link to and it most likely has the most authority. On page optimization requires you to place your keyword in key areas on your website that search engines typically crawl to index your website to determine relevance to search queries.
In our SEO checklist, we also touch on technical optimization. How your website behaves also has an impact on your SEO results. It’s important to ensure that your website provides a user-friendly experience to visitors. That means, ensure that your website loads quickly and it is mobile friendly. Google recommends responsive design, but you can also make your website mobile friendly by having a separate mobile website or by using dynamic serving.