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What steps have you taken on your website to establish credibility and build trust with your visitors and prospective customers? The credibility of your website affects whether a visitor takes the next step and contacts you, makes a purchase or...
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Website Design for Small Businesses in Buffalo NY is increasingly becoming an asset. It appears that businesses and consumers alike that are in need of a product or service are turning to the internet. According to recent research, over 85%...
Four steps getting a website for your business. 1. Identify the goal for your website Is it to sell a product or service? Is it to provide information to customers and prospects? Is it to support an advertising campaign? Is...
If you are a small business owner or solopreneur, that spends too much time or too little time on your business and personal bookkeeping. A solution has arrived. I just discovered www.outright.com and I know my trip to my accountant...
Put Your Marketing In Action These days relying on referrals alone is a bad idea. To sustain and grow your business you need to find a way to reach your target customers. Luckily, there is internet marketing. A great an...
Research shows people expect shopping cart links to be at the upper right side of the page, so make sure it’s there. Let them have easy access to check all the products they want to buy from you. Also, use...
The internet has made it easier than ever for new customers to find you, but search engine optimization has made it incredibly easier for you to acquire customers and compete on the same level as larger competitors. All you have...
There’s no place like Home. Make sure your “home” buttons and links are easily visible to your customers. Usual home links can be found at the top and the footer. Also have your company logo and name clickable to lead...
There are some things that most people expect to be at the left top side of the page The company logo is one of them. They also expect that when the logo is clicked on, it links back to the...
Put your search box on the right side of your page. Most people look for it there. Also, use standard call to action words for search buttons, such as “Search”. Yes, some companies thought substituting other related words related to...