Are you frustrated by the fact that your website is getting traffic but conversions are low? If so, there are a few key steps that you can take to improve your conversion rate.
- Cross Check Your Ideal Clients to Your Current & Past Web Visitors – Naturally conversions will be low if your website traffic is not your ideal target market. If this is the case, then you need to take another look at where your traffic is coming from and whether or not you should continue to use that resource to drive traffic to your website. This information can easily be obtained by using any analytics tool. If you currently, do not have analytics setup you can start from today and wait for at least 30 days of traffic to evaluate your traffic sources and website visitors, who they are, where do they come from, what do they all have in common?
Building an effective website that effectively engages visitors and convert them is more than just having nice graphics. Your website must embody a total strategy that takes into account the moment the visitor arrives on your website, to ultimately leading them to take the desired action that you want them to take, this requires a well thought out strategy that flows effortlessly.