What is a Content Strategy?

A content strategy is devised and implemented by organizations as another marketing tactic to increase lead generation, build authority and obtain greater search engine exposure and website traffic by creating engaging, relevant content that are useful and valuable to their target market.

A content strategy is used by organizations to highlight their expertise in their industry and is usually available for free.

Today, a content strategy is at the center of inbound marketing, where businesses are using content more and more to generate leads and nurture and build relationships with prospects and customers.  This allows an organizations target audience to get to know, like and trust them which later converts into paying customers.

A content strategy takes many forms such as:

  • Case Studies
  • Whitepapers
  • Free Reports
  • Guides
  • Articles
  • Interviews
  • Writing
  • Blog Posting
  • Video Creation
  • Infographics
  • Videos
  • Podcast
  • Slideshares
  • Ebooks
  • Press Releases


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Just as in any marketing campaign if you are considering implementing a content strategy you would want to identify your goals and then build a plan of action around it.  The next step would be identifying the forms of content that you intend to put out based on what is most attractive and valuable to your target market, such as videos, infographics, case studies etc.

Based on the type of content you plan to put out, a solid team of writers, designers, videographers and copywriters would have to be assembled in order to execute a successful content strategy.

If you decide to implement a content strategy and it is done successfully, it has many rewards.  A successful content strategy will drive more qualified traffic to your website, increase lead generation, sales and revenue and help you build a solid reputation as an expert in your field making you the go to resource in your industry.

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