The first job is to speak directly to your audience, and the second job is to speak to the search engines. Doing both of these jobs will maximize your website’s potential. Your website will be more search engine friendly, and it will enhance your efforts and chances of getting to the top of the search […]
Here’s an overview of how search engines work. We will focus on Google, the most dominant search engine. Google receives approximately 70% of all searches. Google generally displays three types of search results when a user goes to Google and conducts a search query. Queries – often referred to as keywords – are words that […]
Yes, that’s right – it is possible to acquire new customers through your website absolutely free! Stick with me and I’ll tell you how. But first I’d like to share a story with you and I invite you to think about it – really think about it. I recently met a fellow entrepreneur who provides […]
Nicole McCullum is the founder of Captivate Designs and a web design and internet marketing expert with over 10 years’ experience in web and graphic design and internet marketing. Prior to founding Captivate Designs, Nicole was the Founder of Kings County School of Realty where she successful use the internet to grow her business. Nicole has contributed as an expert on Forbes, Inc.com, Bloomberg BusinessWeek, NY Enterprise Report, Strategy Magazine and Focus. Click here to learn more about Captivate Designs
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