What is an Elevator Pitch?

I recently joined a business networking group and one of the things that we work on each meeting is a 45 second elevator pitch. If you’re wondering what is an elevator pitch? You’re about to find out. What is an elevator pitch? An elevator pitch is a brief, persuasive speech that lets the people that […]

What does your business card say about you

I recently attended a business networking event and I exchanged business cards with a gentleman who worked for American Express. He said, “Wow, I can see you are an established business.” I said, yes I am. I was curious as to why he made the statement, so I decided to dig further, and asked why […]

5 Email Marketing Tips That Leads to More Sales.

Email marketing is a powerful marketing tool, that’s why it has been consistently listed as the top lead source by marketers. Email marketing delivers a whopping $40 return on investment to every $1 spent when compared to other marketing channels [Source Marketing Profs].   Email marketing allows you to reach your prospects and customers where they […]

5 Paths to Attract More Clients and Increase Revenue

In my previous post, I mentioned that one way to hit your revenue goals for your business this year is to add one more marketing tactic to your marketing mix in order to attract more clients. Though word-of-mouth referral is a great way to acquire more clients, it is not a solid strategy if you […]

About Nicole

About Nicole McCullum

Nicole McCullum is the founder of Captivate Designs and a web design and internet marketing expert with over 10 years’ experience in web and graphic design and internet marketing. Prior to founding Captivate Designs, Nicole was the Founder of Kings County School of Realty where she successful use the internet to grow her business. Nicole has contributed as an expert on Forbes, Inc.com, Bloomberg BusinessWeek, NY Enterprise Report, Strategy Magazine and Focus. Click here to learn more about Captivate Designs

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