Category: Marketing Planning

How to create an appealing value proposition?

The fact is when a prospect lands on your company’s website, one of the top questions they are asking themselves is, “why should I buy from this company?”   You need to answer this question in a compelling way so you...

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What is a Value Proposition?

According to Investopedia.com, a value proposition is “a business or marketing statement that summarizes why a consumer should buy your product or use your service. This statement should convince a potential consumer that one particular product or service will add...

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5 Website Redesign Pitfalls to Avoid!

Embarking on a website redesign can be a very good thing for your business, if you are not happy with your website performance or your website image and you are looking to boost your website conversion rate. However, the last...

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How to Expand Your Business by Getting Past the Growth Wall That Keeps You Stuck!

There comes a time when every solo or small business owner reaches a plateau in their business, where both revenue and growth begins to stagnate. Sales are flat and burnout and overwhelm seeps in.  How do you get past this...

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Small Businesses Love the Cloud, According to RingCentral Survey.

In a recent survey of 300 small businesses, conducted by RingCentral, a leading  provider of cloud computing based phone systems "small businesses love the cloud". The survey findings were as follows: 57% of business owners reply on cloud services to...

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What Every Website Needs to Engage & Convert Visitors into Leads?

Are you frustrated by the fact that your website is getting traffic but conversions are low? If so, there are a few key steps that you can take to improve your conversion rate. Cross Check Your Ideal Clients to Your...

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Are Social Networking Sites More Effective Than Newsletters and RSS Feeds?

Let’s put it this way, I recently received a spring catalog from Kripalu Yoga Center. It seems to be a great place for yoga retreats, a recent interest of mine.In any event, since they are based in the Berkshires, and...

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Captivate Designs Coaching Website for Canada Based Performance Coach

Captivate Designs, founded by Nicole McCullum, recently launched a New Coaching Website Design for Master Your Mental Game, founded by Karen Fanjoy. Karen helps athletes in different sports overcome performance anxiety and reach their full potential by Mastering their Mental...

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Happy New Year to You!

I would like to take this opportunity to wish everyone a happy, healthy and prosperous New Year.  2011 was tough on a lot of businesses and others faired very well. Personally, I found it a bit challenging and as a...

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