What is Website Personalization?

In a recent study by Janrain, nearly three quarters (74%) of online consumers stated that they get frustrated with websites when the content has nothing to do with their interests. The solution: website personalization. If you have ever purchased a book on Amazon, you may have noticed that once you log back in you are […]

how to hit your business goals

How to Hit Your Revenue Goals in 2015.

Happy New Year to You. I love the New Year, it’s an opportunity to start over. It’s filled with new possibilities and it provides me with an opportunity to challenge myself to do better in my business than I did last year. Are you excited about the possibilities for your business this New Year? If […]

How ot use Instagram to Market Your Business

How to Use Instagram to Market Your Business?

I was fortunate enough to go sailing this weekend, and I uploaded a picture of my friends and I sailing on Instagram.  Within seconds I received likes and comments from others on Instagram, all because I created the hashtag #sailing when I uploaded the picture. One of the likes I received was from, a […]

About Nicole

About Nicole McCullum

Nicole McCullum is the founder of Captivate Designs and a web design and internet marketing expert with over 10 years’ experience in web and graphic design and internet marketing. Prior to founding Captivate Designs, Nicole was the Founder of Kings County School of Realty where she successful use the internet to grow her business. Nicole has contributed as an expert on Forbes,, Bloomberg BusinessWeek, NY Enterprise Report, Strategy Magazine and Focus. Click here to learn more about Captivate Designs

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