How to Get More Referrals Using Facebook?

I’m sure that you’ll agree that referrals is one of best ways to get new business.  The problem is that it is unpredictable and asking for referrals can be daunting. But what if you had a way to get more referrals? Alas, there is a way! If you are a business owner who would like […]

Is Your Email Address Affecting Your Business Image?

Last week I was researching companies in order to hire a professional consultant. In doing so, I needed to fill out an online form to request additional information.  Normally, when I am doing research I use a different email address than my company’s email address, because I want to keep emails that I receive from […]

What is a Content Strategy?

A content strategy is devised and implemented by organizations as another marketing tactic to increase lead generation, build authority and obtain greater search engine exposure and website traffic by creating engaging, relevant content that are useful and valuable to their target market. A content strategy is used by organizations to highlight their expertise in their […]

About Nicole

About Nicole McCullum

Nicole McCullum is the founder of Captivate Designs and a web design and internet marketing expert with over 10 years’ experience in web and graphic design and internet marketing. Prior to founding Captivate Designs, Nicole was the Founder of Kings County School of Realty where she successful use the internet to grow her business. Nicole has contributed as an expert on Forbes,, Bloomberg BusinessWeek, NY Enterprise Report, Strategy Magazine and Focus. Click here to learn more about Captivate Designs

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