In-depth Google Analytics Training

Develop your Google Analytics expertise and learn how to use Google Analytics’ most important features to increase your website’s performance, track your marketing campaigns, report on the metrics that matter, and make better business decisions.

Learn How to Leverage Google Analytics to Maximize Results

This detailed and comprehensive Google Analytics training will teach you how to leverage the full power of Google Analytics to maximize your results and make better business decisions. This hands-on Google Analytics training will provide you with an in-depth look into the most important Google Analytics features and reports, so that you can effectively evaluate the success of your campaigns and make data-driven decisions.

Discover the Features of Google Analytics and Learn How to Interpret the Data

Learn How to Setup & Implement GA

We will walk you through a step-by-step process to set up a GA account, install the tracking code, and make key implementations to access the data you need to report on.
Learn How to Use Data to Improve Results

During this training, you will learn a proven framework for analyzing data and identifying issues or opportunities including how to develop a strategy to maximize performance.
Learn How to Report on the Data

From using standard reports in GA to creating custom reports, you will learn how to access and share the data your stakeholders need to answer key business questions.

Who is this Google Analytics Course For?

Business Owners and Entrepreneurs

looking to gain insights into the performance of their websites and understand the behavior of their visitors.

Marketing Professionals or Individuals

who would like to better measure and report on their campaigns.

Note: You don’t need any previous knowledge in Google Analytics to enroll in this course. The training is designed to cater to learners of all levels from beginners to intermediate users.

What Will I Learn in This Google Analytics Course?

Google Analytics Introduction

Learn some of the most important questions that Google Analytics can answer about your website visitors. Learn how to use the Google Analytics interface, including the account structure, reporting features, user management, as well as the foundational terms and concepts.

Develop a Google Analytics Measurement Strategy

Learn how to set up an effective Google Analytics measurement plan so you can be better positioned to get the data that you need. By the end of this course, you will be able to create a plan that takes into consideration what you need to report on.

Fundamentals of Google Analytics

Discover how to set up your Google Analytics account and configure your account, property, and view settings to get the most out of your account

Google Analytics Account Structure

Get an in-depth look at the structure of your Google Analytics account and how it affects the data you’re able to access.

Google Analytics Reports

Learn how to access key reports in Google Analytics and the questions each report can help you answer so that you are properly leveraging GA data to the fullest.

Filters

Discover the importance of setting up filters, the most important filters to set up at the start of your account, and how to avoid losing your data.

Campaign Tracking

Get step by step instructions on how to setup conversion tracking successfully.

Why Enroll in this Google Analytics Course?

Expert-Led Course

You will be taught by someone with decades of experience in digital marketing and a proven track record of success, who can provide you with real world insights.

Practical Exercises

This hands-on course uses practical exercises to help you get a firm understanding of how to successfully set up Google Analytics, as well as how to analyze and interpret the reports.

Small Class Sizes

We maintain small class sizes so that you can get the one-on-one attention you need to leave this course with all your questions answered and confidence in your ability to use Google Analytics.

In-depth Curriculum

Close your knowledge gap with our in-depth curriculum that takes you through beginner to advanced modules.

Structured Course Format

Our course is designed to take your skills from basic to advanced through a structured format that includes practical exercises to help you firmly grasp how to successfully use Google Analytics.

Interactive Training

Our interactive classes are designed to get you involved, leading to engaging classes and an enhanced learning environment that reinforces learning through real-time feedback and one-one guidance.

TESTIMONIALS

Nicole ran a very informative and helpful training in google analytics. The format of the class material was very helpful, and I especially appreciated Nicole's willingness to stray from 'canned presentation mode' to help work out issues specific to my team's needs. Thanks Nicole!

Chris Larkin
Director Marketing & Communications at Lehigh University

FREQUENTLY ASKED QUESTIONS ABOUT GOOGLE ANALYTICS TRAINING

Whether you’re a business owner or marketer, having an understanding of Google Analytics will help you run more successful marketing campaigns and can lead to more conversions and increased revenue.

Yes, we stay on top of the latest developments in Google Analytics and update our course materials to reflect any changes.

This Google Analytics course is live and in-person in New York City. We have students that travel from across the U.S. to take this course in person.