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Last week I was researching companies in order to hire a professional consultant. In doing so, I needed to fill out an online form to request additional information. Normally, when I am doing research I use a different email address than my company’s email address, because I want to keep emails that I receive from clients and prospects separate. In this case I used a Hotmail address e.g [email protected]
The form came back with an error message. I wasn’t able to submit my request, because the form was tailored to recognize FREE EMAIL ADDRESSES such as Hotmail, GMAIL, LIVE, AOL, YAHOO and other FREE EMAIL ADDRESSES.
This also reminded me of a recent article I read on the BRAZENCAREERIST.com, a site that offers career advice, that sites a source that indicated the fact that employers did not take those with HOTMAIL, YAHOO, AOL, LIVE emails seriously because it was a sign that they are “behind the times”.The Chicago Tribune did a similar article, where the author indicated that her sister, a publicist told her that giving out a FREE EMAIL ADDRESS, is bad for one’s image.
So the question is, if you are using a FREE EMAIL ADDRESS to communicate with prospects, are they taking you seriously or is it costing you sales? Are you portraying the right image for your company, using a FREE Email Address?Do you want to be viewed as a company that is “behind the times” or a professional, successful company?Would your business still be considered successful if you are using a FREE Email Address? What impression are you leaving prospects with by using a FREE EMAIL ADDRESS in 2013?
One of my most recent customers, a real estate investor came to me for a website redesign and one of his first request was, do you offer professional email addresses? He got it! He understood the importance of setting the right impression for his business.