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Face to Face SEO Training with an SEO Specialist

Advance your SEO skills in this live, two-day SEO workshop in New York City.

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Whether you’re a complete beginner or have some knowledge of SEO and would like to advance your skills or ensure you’re on the right track, this two-day SEO workshop is for you.

During two-days we take you through an in-depth training on all aspects of SEO.

Leave this class with the complete blueprint for implementing a successful SEO strategy and ranking any website at the top of the search engine results page.

Get your burning SEO questions answered, and get feedback from a real-world SEO practitioner with a track record of success.

What’s Covered?

Our SEO Training Curriculum Includes


Industry & Competitive Analysis

Learn to identify the strengths and weaknesses of your competitors’ SEO strategy. Uncover opportunities that will allow you to dominate and take market share.


On Page Optimization

Discover a detailed methodology for optimizing your website pages for maximum impact and higher search engine ranking.


Keyword Selection

The keywords you decide to target for your SEO campaign will determine the quality of your leads, the amount of traffic you receive and the amount of revenue you generate. Learn how to select keywords that delivers positive ROI.


Technical Optimization

We will walk you through the steps to making your website attractive to Search Engines. From structuring your website effective for SEO to tools that will make optimizing your website easier.


Off Page Optimization

Off Page Optimization techniques such as link building and social signals is the fuel that helps your website rise to the top. Discover the best practices for SEO success.



Our hands on SEO Lab, will give you practice into working an SEO campaign. From keyword research to on-page optimization and link building. You will leave knowing a proven, step by step process that you can use over and over again.

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“Nicole’s depth of knowledge is extremely impressive. She is able to answer any question with great detail and in such a way that is clear and comprehensive to non-experts. Nicole’s SEO class gave me a great deal of insight and focus as to how to redesign my web site, put forward my products, and generate leads. In the time since I took Nicole’s SEO class, I have seen my lead generation and new business increase almost to a point where I can’t keep up. I can say, without a doubt, I would not have the new business I have today had I not taken Nicole’s SEO class.”

Tony Skalicky, Small Business Owner

“I highly recommend this class to anyone interested in SEO. Don’t waste your time going anywhere else. This is the class you need.”

Ben, Managing Copywriter at Prudential Insurance

Upcoming SEO Classes

All classes are held from 9:00am to 4:00pm

June 27-28, 2019 July 25-26, 2019 September 26-27, 2019

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Workshop Details

Daily Schedule

sh_bullet This is a two-day workshop that is held from 9:00 am to 4:00pm over the course of two days.

sh_bullet There will be two 15-minute breaks, one in the morning and one in the afternoon

sh_bullet You have one hour for lunch, which is usually around 1:00pm

sh_bullet Office hours, each day you will have the opportunity to sit with your instructor and get your questions answered.

Day One Day Two
Welcome & Introductions Q&A From Day one
How search Engine works Off Page Optimization
Keyword Research Video Optimization
Competitive analysis Designing for SEO
How to structure your website
Keyword Research Lab Mobile SEO
Hint, It more than Mobile Website
SEO Content International SEO
On Page Optimization Google Penalities
Mistakes you might be making that can get you penalized
On Page Optimization Lab Seo Audit Lab
How to conduct an SEO Audit

What to bring?

sh_bullet Bring your laptop with a power cord

sh_bullet Any questions you or your colleagues might have

sh_bulletWe will be going over the Google Keyword Planner tool, if you or your company have access to a Google AdWords account feel free to walk with the login. Otherwise we will provide you with access to an account.

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“If you have been spending your time agonizing over SEO STOP right now, sign up for Captivate SEO training and focus instead on learning about your search rankings and how to improve them. Our instructor, Nicole, was an amazing book of knowledge and after the two day course I feel well-equipped to actually do SEO optimization in house.”

Leslie Nilsson, Owner,

Past Attendees Include Employees of

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About Captivate Designs

Captivate Designs is a web design and digital marketing company founded by Nicole McCullum, a digital marketing specialist with over 13 years’ experience.

Captivate Designs helps businesses throughout the U.S., Canada and the U.K. establish a compelling web presence and generate leads and sales through their website.

Nicole has contributed as an expert to numerous publications on the topic of web design and SEO including, Forbes,, Bloomberg BusinessWeek, Huffington Post, Black Enterprise Magazine, amongest others.

Our Location

Visit one of the greatest cities in the world, New York City and add a bit of fun and adventure to your learning experience. From decadent food to amazing sites, NYC is perfect backdrop for SEO training.

We are close to great restaurants, top attractions, nightlife and more.

Register TodayDownload our Curriculum