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Are You Well Positioned to Compete Against Your Larger Competitors? Many business owners who run a one man shop is left out of consideration for new business because they are a team of one, before they even get to pitch...
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One of the most important things that you should pay attention to when launching a new website is to ensure that you install analytics tracking into each of your website pages. For the purpose of this article, I would like...
Four steps getting a website for your business. 1. Identify the goal for your website Is it to sell a product or service? Is it to provide information to customers and prospects? Is it to support an advertising campaign? Is...
Put Your Marketing In Action These days relying on referrals alone is a bad idea. To sustain and grow your business you need to find a way to reach your target customers. Luckily, there is internet marketing. A great an...
There are some things that most people expect to be at the left top side of the page The company logo is one of them. They also expect that when the logo is clicked on, it links back to the...
Put your search box on the right side of your page. Most people look for it there. Also, use standard call to action words for search buttons, such as “Search”. Yes, some companies thought substituting other related words related to...
The internet offers the opportunity for small businesses to level the playing field with bigger competitors, but yet many small business owners fail to take advantage of this opportunity by not paying attention to their image and branding. Perception is...
Driving qualified traffic to your website is only piece of the internet marketing puzzle. Your website must be setup to get your visitors to take action. An effective website design fuses creative graphics with technology and strategic placement of your...
Naturally, as the owner of a business website, your first instinct is to drive traffic to your website after your website design or website redesign. But when you have successfully driven qualified traffic to your website and those visitors don’t...