How to create an appealing value proposition?

The fact is when a prospect lands on your company’s website, one of the top questions they are asking themselves is, “why should I buy from this company?”   You need to answer this question in a compelling way so you can meet your sales goals. A powerful value proposition helps you acquire more clients and […]

What is a Value Proposition?

According to Investopedia.com, a value proposition is “a business or marketing statement that summarizes why a consumer should buy your product or use your service. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings.” In essence your value […]

About Nicole

About Nicole McCullum

Nicole McCullum is the founder of Captivate Designs and a web design and internet marketing expert with over 10 years’ experience in web and graphic design and internet marketing. Prior to founding Captivate Designs, Nicole was the Founder of Kings County School of Realty where she successful use the internet to grow her business. Nicole has contributed as an expert on Forbes, Inc.com, Bloomberg BusinessWeek, NY Enterprise Report, Strategy Magazine and Focus. Click here to learn more about Captivate Designs

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