Four steps getting a website for your business. 1.  Identify the goal for your website. Is it to sell a product or service? Is it to provide information to customers and prospects? Is it to support an advertising campaign? Is it so that you can get new business through internet marketing. The goals for getting […]
Put Your Marketing In Action These days relying on referrals alone is a bad idea. To sustain and grow your business you need to find a way to reach your target customers. Luckily, there is internet marketing. A great an affordable way to Reach prospects who are searching for your services at the exact time […]
There are some things that most people expect to be at the left top side of the page: The company logo is one of them. They also expect that when the logo is clicked on, it links back to the homepage, so ensure that this detail is taken care of prior to launching your website. […]
Put your search box on the right side of your page. Most people look for it there. Also, use standard call to action words for search buttons, such as “Search”. Yes, some companies thought substituting other related words related to their business is cute, but it throws people off who expect the search button to […]
Nicole McCullum is the founder of Captivate Designs and a web design and internet marketing expert with over 10 years’ experience in web and graphic design and internet marketing. Prior to founding Captivate Designs, Nicole was the Founder of Kings County School of Realty where she successful use the internet to grow her business. Nicole has contributed as an expert on Forbes, Inc.com, Bloomberg BusinessWeek, NY Enterprise Report, Strategy Magazine and Focus. Click here to learn more about Captivate Designs
