Four steps getting a website for your business. 1.  Identify the goal for your website. Is it to sell a product or service? Is it to provide information to customers and prospects? Is it to support an advertising campaign? Is it so that you can get new business through internet marketing. The goals for getting […]
1. First, think about the words that describe your business or what your prospective and existing customers will use to describe your business. This is just a start. The goal is to get as specific as you can with your keywords. For example, I do website design but it is considered a broad term and […]
The internet offers the opportunity for small businesses to level the playing field with bigger competitors, but yet many small business owners fail to take advantage of this opportunity by not paying attention to their image and branding. Perception is everything! For example, I have a client who is a local plumber that we recently […]
Nicole McCullum is the founder of Captivate Designs and a web design and internet marketing expert with over 10 years’ experience in web and graphic design and internet marketing. Prior to founding Captivate Designs, Nicole was the Founder of Kings County School of Realty where she successful use the internet to grow her business. Nicole has contributed as an expert on Forbes, Inc.com, Bloomberg BusinessWeek, NY Enterprise Report, Strategy Magazine and Focus. Click here to learn more about Captivate Designs
