Let’s put it this way, I recently received a spring catalog from Kripalu Yoga Center. It seems to be a great place for yoga retreats, a recent interest of mine. In any event, since they are based in the Berkshires, and it’s now winter, I am hardly excited to visit, but the beauty displayed in […]
Since my businesses are primarily online publishing businesses, we focus 90% of our marketing efforts online. We create awareness through content marketing, social media and search engine optimization. We do a little through advertising — mainly retargeting ads that remind those who’ve already visited the sites to come back and visit (they see our ads […]
If you own a website, you have probably heard about Sitemaps. Typically, Sitemaps were used mainly to direct your human visitors to the pages of your website and were typically formatted in html. Today, Sitemaps are used to get search engines such as Google, Yahoo and Bing to crawl your website better to ensure that […]
Getting a website design is not about you. It’s about your website visitors, and what you can do to make it easy for them to do business with you. When a visitor gets to your website, if they are not happy with what they are seeing or experiencing, they will simply abandon your website and […]
Nicole McCullum is the founder of Captivate Designs and a web design and internet marketing expert with over 10 years’ experience in web and graphic design and internet marketing. Prior to founding Captivate Designs, Nicole was the Founder of Kings County School of Realty where she successful use the internet to grow her business. Nicole has contributed as an expert on Forbes, Inc.com, Bloomberg BusinessWeek, NY Enterprise Report, Strategy Magazine and Focus. Click here to learn more about Captivate Designs
