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Did you know that 85% of people turn to the internet to find the products and/or services that they need? Whether you do online or offline advertising, your website is your most important marketing tool and it is also your online office.
The effectiveness of your website has the ability to bring you new leads or turn potential prospects away.
Your website needs to do all of the things listed below in order for it to be an effective marketing tool that brings you the results that you are seeking.
1. Does your website create empathy with your potential customers and clearly appeal to your target market by ensuring your content is clearly speaking to them?
2. Is your website effectively marketing the services that you provide by highlighting your value proposition and benefits on the homepage?
3. Does your website clearly differentiate your business from other similar businesses and competitors?
4. Does your website have call to actions that capture name, phone and e-mail addresses of people who visit your site by offering something of value to your visitors so that you can later follow up with them?
5. Does your website allow potential customers to interact with you and keep people returning via a blog, articles or other helpful must have and valuable resources?
6. Is your website getting found online and generating traffic via search engine optimization?
7. Does your website have a blog to keep your website content updated and fresh to keep Google coming back to re-index your website and boost your rankings?
8. Does your website have Google Analytics installed so that you can track the performance and effectiveness of your website in order to maximize performance and increase your return on investment?
If you answered “NO” to any of the above points, it is time to consider improving your website, so that you can maximize its performance, return on investment and get the results you are seeking. An effective website design should bring you new leads and more customers and sales. Captivate Designs can help! Give us a call at 877-877-4936 to discuss a strategy for getting you the results that you desire.