Alas, you have determined that your existing website is just not working for your business and you need a web redesign. Implementing a web redesign action plan will help you to ensure that you are able to accomplish the website that you envision by implementing the right strategy and tactics to bring you the results you are seeking, as well as save you valuable time and money.
To make the process smooth and efficient, I would like to share with you the top areas you need to consider when developing your web redesign action plan to make sure your web redesign is a success.
Design – When redesigning your website, it’s important that you explore what is needed to make your website design sell. Your action plan should identify who your target customers are? What appeals to them? What colors will grab their attention. For example if you are selling a high end product, you want to stay away from red, because red means cheap, while gold means high end. You also want to use images that is consistent with the image you are trying to portray.
Messaging – What is your messaging strategy? Do you know what problems your target customers are facing? Do you know what words will make them connect to you easily? How long is the sales process? Do you need to get your target customers in a funnel and warm them up? If so what will be your stickiness factor be to get them to convert into a lead?
Lead Generation – What would your call to actions be? Would you use forms? If so, will you need a contact management system or CRM system to be integrated into your website to capture and automate follow up? Will you implement marketing automation techniques and launch a drip campaign? If so do you have your content for the drip campaign ready to go?
Conversion – How will you measure the success of your website? Will you use analytics software such as Google Analytics? Would you simply rely on the number of phone calls or inquiries you get from your website?
These are all very important questions that you should consider when working on your web redesign action plan. Your goal when redesigning your website is to make sure you are able to build upon and preserve what is currently working for you so that your web redesign pays off.
Nicole McCullum is the founder of Captivate Designs a web design company specializing in website redesign. If you are considering a web redesign feel free to contact us for a free web redesign consultation at 877-877-4936.
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