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Planning your business website design ahead will help you to clearly define both your long term and short term goals by being able to provide your web designer with an action plan of what you are hoping to achieve.
Whenever the word “plan” is mentioned it can often intimidate some people which often leads to procrastination, very often leading to a significant delay in completing the project which directly affects your bottom line.
To simplify the website planning process, here are three things that you can do to successfully plan your business website design.
1. Review Your Competitor Website
Start by reviewing your competitors’ website and take note of what you like and don’t like as well as what you think is missing. One of the key things that you should make note of when you are reviewing your competitor websites as part of the planning process, is to clearly define how you are different from your competitors and the value that you bring to the table and why a customer should choose you over the competition.
2. Expand On Your Brochure
If you already have a company brochure, this will be a good place to start. A great idea would be to expand on the information that you have included in your brochure and go into more details, clearly describing your services, who you are as a company, your company value, who your ideal customers are. Support your claims on the brochure with testimonials, case studies, or samples of your work by adding this valuable information that may have been left out on your brochure due to limited space onto your website as separate pages.
When planning your website design, it’s important to know exactly who your target customers are, what their needs are and what solutions you offer to fulfill those needs. By focusing in on your target customers’ needs and providing the solutions, when visitors come to your website, it will form an instant connection that will let them know that they have found the company that could solve their problems and fulfill their needs.
As a side note, when designing your website, make sure that you are able to put a physical address on your website to appear on every page. A P.O.B address is not good and it will not help you get found online by the search engines, this is vital if you are hoping to acquire new customers via internet marketing.
Nicole McCullum is the founder of Captivate Designs a website design company that specializes in website redesign. If you are looking for website design Syracuse New York, please feel free to contact Captivate Designs for web design Syracuse NY at 877-877-4936