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Search engine optimization (SEO) is one of the top ways a website receives traffic, yet many businesses miss out because they don’t know where to start with SEO.
Search engine optimization doesn’t have to be overwhelming, in fact it’s easier than you think. In this article, I have outlined the simple, actionable steps that you can take to get started with SEO now.
Before you can improve your SEO results, you need to understand where you are.
A keyword is a word, phrase or a string of words that a user typically enters into a search engine as a query to find what they are looking for. For example, if you search for “seo training nyc” in Google, “seo training nyc” is a keyword.
Finding out what keywords you are already ranking for:
To discover what keywords you are ranking for you will need to ensure that your website is setup in Google Search Console.
Google Search Console is a free tool by Google that helps you monitor the health of your website through a wide variety of tools and reports. You will get information on just about every aspect of your website in order to monitor and improve your website’s SEO.
Check to see if you’re already setup in Google Search Console
Step 1 – Go to www.google.com/webmasters
Step 2 – Login, you will need a Google account for this
Step 3 – Check to see if the website you would like to optimize is listed as a property. If it is, it means you’re are already setup. However, ensure that your primary domain is added. For example, does your website default on yourwebsite.com or does it default on www.yourwebsite.com? These are considered two separate versions of your website, so it’s important to ensure the primary version is the one being tracked.
If you’re set up, great job, you’re on your way to SEO success!
To verify your website you have several options. The first is the recommended method. Simply follow the steps to verify your website.
You can verify your website by selecting one of the following options
Select one option and follow the prompts to continue the verification process.
Congrats! Your website is now verified by Google and you can now monitor your website’s SEO, and get notifications directly from Google on things like broken links, website errors, hacking and so much more.
You now know where to start with SEO, however there are additional steps that are critical to earning higher rankings, more website traffic and generating leads. If you need help, contact us about our Small Business SEO Services.