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According to Investopedia.com, a value proposition is “a business or marketing statement that summarizes why a consumer should buy your product or use your service. This statement should convince a potential consumer that one particular product or service will add...
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I was fortunate enough to go sailing this weekend, and I uploaded a picture of my friends and I sailing on Instagram. Within seconds I received likes and comments from others on Instagram, all because I created the hashtag #sailing...
The internet offers a multitude of options for marketing your business online. The challenge lies in selecting the best options and strategy that will help you attract new customers. The following 4 steps have consistently worked to help my clients...
Lately, I have been very impressed with vendors at Flea Markets, Farmers Markets and Conferences. They have the ability to accept credit card payments by simply using their mobile devices such as an iPhone, Android or iPad. This allows them...
There comes a time when every solo or small business owner reaches a plateau in their business, where both revenue and growth begins to stagnate. Sales are flat and burnout and overwhelm seeps in. How do you get past this...
Being focused, committed and determined are traits that have helped you start your own business all by yourself! The problem is that it is really hard to make that shift to going from solo to team.You are used to being...
Since my businesses are primarily online publishing businesses, we focus 90% of our marketing efforts online. We create awareness through content marketing, social media and search engine optimization. We do a little through advertising — mainly retargeting ads that remind...