Strategic, Conversion-Driven
Custom Website Redesign Service

Upgrade your website and turn more visitors into leads and sales with a visually appealing, mobile-friendly, professional website redesign that's easy to update!

CUSTOM WEBSITE REDESIGN SERVICE; TURN YOUR WEBSITE INTO A POWERFUL MARKETING TOOL

97% of consumers visit a business’ website before making contact. Your website is a powerful marketing tool that influences your audience’s buying decision. Pretty designs are good but that alone doesn’t drive conversions. We leverage the power of strategic design to captivate the attention of your audience & turn more visitors into leads and sales. As a website redesign company, we have a proven track record for helping our clients achieve their website redesign goals by taking a marketing driven approach to our website redesign service. We put all hands on deck to create the most compelling and impressive website, that’s intuitive and encourages user interaction and lead generation. We are also SEO experts and work to preserve your rankings during a website redesign. At Captivate Designs you have a skilled team with the experience, aptitude and know-how working for you that will take the time to understand your vision and your goals and deliver the results you are seeking.

GET A BETTER PERFORMING WEBSITE with
CAPTIVATE WEBSITE REDESIGN SERVICES

  • Captivate the Attention of Your Audience

    First impressions matter! Make a positive, lasting impression with a beautiful custom website redesign that appeals to your target audience, and build trust right from the start. We help you bring your vision to life.

  • Increase Your Website Conversions

    The more website visitors you convert into leads and sales the less you spend on advertising and the lower your cost per acquisition. We will build you a website that you’re proud of that turns website visitors into leads and sales.

  • Eliminate Experiences That Turn Visitors Away

    In today’s digital climate your website experience is just as important as how good your website looks. We ensure that your website visitors can navigate your site seamlessly, that your site loads fast and passes Google’s core vitals test for greater search engine visibility.

WORK WITH AN EXPERIENCED, SKILLED & MULTI DISCIPLINED WEBSITE REDESIGN COMPANY

It takes many skills to make a website successful, including great graphic design, smart programming and a solid marketing strategy. We have the experience, skills and expertise to help make your website a success. Our custom website redesign service includes:

Custom Design

Your brand has its own personality. Instead of using templates, Captivate Designs works with you to create a custom design that reflects your vision, your goals and your brand guidelines.

Cross-Browser Compatibility

We perform cross browser-compatibility testing on all the popular browsers including Chrome, Firefox and Safari to ensure your website renders properly and works seamlessly.

Responsive Design

Get a website that works across all devices and adapts to easily fit different screen sizes including desktop, laptops, smartphones and tablets.

Google Analytics

We install Google Analytics on your website and setup conversion tracking so that you can understand what’s working for you and make better business and marketing decisions.

Content Management

Your business is continually changing. We provide you with a user-friendly content management system (CMS) and the training you need to easily update your website.

Personalized Attention

At Captivate Designs, you get the personalized attention you deserve, because we know that every business is unique and your competitive advantage lies in your uniqueness.

WHY TRUST YOUR WEBSITE REVAMP
TO OUR WEBSITE REDESIGN AGENCY?

Proven Track Record

For the past 15 years we have helped hundreds of clients revamp their website & build a powerful web presence that improves results.

Flat Rate
Pricing

We work with you until you are satisfied with your website redesign for one flat fee offer you competitive pricing. There is no hidden cost.

Marketing Focused

We leverage 15+ years of digital marketing experience to help you build a website that delivers the results you desire.

Easy to
Work With

We pride ourselves on being flexible and easy to work with. Our goal is to ensure that as a client, you are completely satisfied.

Preserve Your SEO Rankings

A site redesign can hurt your rankings if your designer doesn’t know SEO. We benchmark your site’s current performance to preserve your rankings.

Exceptional Service

We are committed to providing you with exceptional customer service, by keeping the lines of communication open and being responsive to your needs.

TESTIMONIALS

The new website has taken my image to a whole new level

Earl Nightingale, Jr, Consultant

FREQUENTLY ASKED WEBSITE REDESIGN QUESTIONS

A website redesign can solve several issues that you may be experiencing with your website including an outdated site, low website conversions, inability to make updates to the site, or poor functionality. A website redesign can help you project a more professional image, give you greater control over updating your website and improve website conversions so that you generate more leads and sales.

The cost of a website redesign varies on a number of factors including the number of pages, the functionality required on the website and whether you require SEO. Contact us for a custom quote.

Yes, although Captivate Designs do provide web hosting and website maintenance services, we do allow our clients the option to stay with their host if they are happy with their current host. Our job is to make this process as easy and seamless for you as we possibly can.

Yes, a website redesign can either positively or negatively affect your SEO. Web designers or companies that are not familiar with SEO can hurt your existing rankings and cause a drop in traffic for example by renaming urls or not building your top performing pages into the new website sitemap. On the flip side a website redesign can help you improve your search engines results with the right strategy and guidance.

Why Your Website Needs a Redesign?

Your website should be a living, breathing tool, regularly updated, and optimized to improve performance. If your website has been stagnant, chances are you're leaving money on the table. Once you understand how users use your website, their on-site behavior and their path to conversion, your website should evolve to better suit their needs in terms of user experience, accessibility, and functionality. By doing so, you can constantly improve website conversion rates and provide a better user experience for your visitors. Investing in a website redesign every few years keeps your business competitive and helps you maintain a strong, compelling brand image. It ensures that your website continues to function and perform at the highest level to help you achieve your website goals.

7 Benefits of a Website Redesign

Average website conversion rates hover around two percent, however it’s not unusual for my clients to experience double digit conversion rates. Do you know what your current website conversion rate is? Have you taken any steps to improve it? If you have reviewed your analytics, analyzed the on-site behavior of your visitors, and have a clear understanding of the path to conversion and where your users fall off. You can use this insight to improve your website and increase your website conversion rate. For example, if your data is showing you that you’re getting a lot of traffic to a web page, however, you’re not seeing the conversions on that page, then improving that page can often times lead to better conversions.

It takes users just 0.5 seconds to judge a website, and 88% say they won’t return to a website with a poor user experience. Conversely, 90% of users report being more likely to continue shopping with a company that offers a great online experience. The takeaway? Optimizing your website’s page load times and improving its overall structure, aesthetics, and content will engage customers and keep them coming back.

If updating your website is currently a challenge for you and you would like to keep your website better updated, then it may be time to consider a new content management system (CMS). Many website redesigns involve moving from an outdated HTML-based model or a more complex content management system to something that’s easier to update and doesn’t require a lot of technical capabilities. Ideally you want a CMS that allows you to update your website quickly and easily, even if you don’t know how to write code.

Having a CMS makes it possible to frequently update your website with high-quality content, including blog articles, images, and videos. A steady flow of content keeps customers engaged and improves your website’s search engine optimization, helping it rank higher in related searches. Many content management systems also offer specialized SEO plugins to help you choose the best link structure for SEO, optimize page titles and meta descriptions, monitor, and improve page load times, and quickly add image alt text, making it easier for search engines to index your site. As a result, you’ll experience an increase in organic traffic and spend less on paid ads, increasing your website’s ROI.

If you have had your website for a while and continued to add new pages to it, chances are it’s become very complex for users to navigate because the current structure of your website wasn’t initially designed to support the size that your site has grown to. This often leads to having a website with poor navigation. Redoing your website allows you to design with a user-first mentality, starting from the ground up to build a clean, efficient navigation system with clear calls to action that supports the new size of your website. During a website redesign, your web designer can take all the new pages into consideration to create a more logical site structure and hierarchy, that not only makes it easier for users to navigate but makes it easier for search engines to crawl and index.

Another benefit of using a CMS is improved security. Some CMS platforms provide a dedicated security team to monitor for threats, while others offer built-in security features designed to counter data theft, phishing, DDoS attacks, and fraud. Securing your website is vitally important, both to prevent financial losses and to protect your brand image. If customers receive phishing attempts from your business’s email address, for instance, it can severely damage your long-term credibility. Theft of sensitive customer data can have even worse repercussions, including losing a significant portion of your customer base and negative press. Don’t take the risk – redesign your website with website security in mind.

As your digital hub, your website plays a key role in representing your brand. According to research conducted by Stanford, 75% of consumers directly correlate good web design with business credibility. That’s why it’s important to ensure that your website makes a good first impression. It doesn’t matter how great your website content is, if your design is not visually appealing from the start, it will turn prospective customers away, leading to loss opportunities and lower conversion rates. If you’re spending time or money to market your business, you need to ensure that your website is set up to turn your traffic into leads and sales.

How to Evaluate If It’s Time to Redesign Your Website

On average, experts recommend redesigning a business website every two to three years. Sometimes, however, trends emerge that rapidly change what users expect online. The switch to flat design in the early 2010s, for example, revolutionized the face of web design, making older visual elements outdated virtually overnight. New technology, changes in consumer browsing habits, and emerging security threats can also make website redesign necessary before the two-year mark. For this reason, it’s a good idea to periodically evaluate your website's aesthetics, performance, and functionality. To do this, we recommend asking yourself a series of questions that address both your website's front end (design, content, user-experience, and back end (the server-side parts of your website).

7 Questions to Ask Yourself to Determine If You Need a Redesign

Assessing your website's appearance can be challenging as aesthetics are highly subjective. If you aren’t well-versed in web design standards, consulting with a web designer or branding agency is the easiest, most convenient way to check how current your website design is. However, there are a few red flags you can look for that indicate your design is out of date:
  • Visual Appearance: How does your website look and feel compared to your competitors? Does it seem outdated? Does the layout differ from most websites in your industry? Does your website have bright, flashy colors or images, or overly stylized fonts. If so, your website may be outdated.
  • Accessible Across Devices: Is your website easily accessible across Desktop, Mobile & Tablets? If not, it’s a sign that your website needs an update. With most users visiting a website via a mobile device, having a mobile friendly website is paramount.
  • Content Relevance: Websites with outdated content may not necessarily need a redesign. However, sometimes in the process of rewriting or updating your website content the new content doesn’t fit well with the current layout and design and may require a redesign to present the content in a more compelling and user-friendly way.
  • Website Speed: Google expects your website to load in 2.5 seconds or less. A slow loading website can not only affect conversions but can also cost you money. For e.g. in one study Walmart found that when load times jumped from 1 second to 4 seconds, conversion declined sharply. For every 1 second of improvement, they experienced a 2% conversion rate. That’s the type of impact a website that loads fast can have on your bottom line. Sometimes redesigning your website with speed in mind can help you achieve faster load times and boost conversion rates in the process.

Your website should be free of broken or missing links and have a clear, simple navigation structure. If possible, interview your customers and ask them how easy it was to find the information they need. Specifically, make sure they can quickly locate your contact information, figure out how to complete a purchase (if applicable) or fill out a lead form and move from one part of your site to another.

A lackluster conversion rate is one of the most common reasons businesses redesign their websites. Conversion rates lower than 2% are considered poor, while rates above 5% are considered very good. Using tools such as Google Analytics and ensuring conversion tracking is in place for your KPIs, is paramount to knowing your conversion rate and improving it.
Use a heatmap to determine where users are spending the most time on your website – and which sections they’re avoiding. With this information, you can prioritize updating the areas of your website receiving the least engagement.

Even if your website's performance and design are acceptable, a major update from one of your competitors is a compelling reason to consider a redesign. Periodically check in with your leading competitors and compare their page load times, user interface, and visual elements to yours. If you find yourself lagging in any of these areas, it’s time to make changes.

Have you recently changed how you market your products or services? If you’ve developed a new “look and feel” for your brand or adjusted your business goals, you should redesign your website to match. Failing to align your website with your marketing strategy creates an inconsistent branding that can confuse users and make your business less memorable, undermining customer trust.

A top complaint for many small business owners seeking a redesign is their inability to update their website, instead of having to rely on their web designer who may take too long or may be nowhere to be found. In addition, complex content management systems can be difficult to use for business owners who are not tech savvy. If you are experiencing any of these issues, it may be time to consider a website redesign so that you can keep your website updated and capitalize on opportunities to promote your business. Securing your website is vitally important, both to prevent financial losses and to protect your brand image. If customers receive phishing attempts from your business’s email address, for instance, it can severely damage your long-term credibility. Theft of sensitive customer data can have even worse repercussions, including losing a significant portion of your customer base and negative press. Don’t take the risk – redesign your website with website security in mind.

Receiving negative feedback is one of the clearest indicators your website is overdue for a website redesign. Rather than shying away from critical comments, treat them as a valuable source of information about what your customers expect.
To take things one step further, you can use polls or surveys to proactively engage your customers in the website redesign process. Ask your customers what they like about your current website and what needs improvement.

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