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I spoke with a client recently, who exalted about how much business he is getting from his website and that his business would probably be dead if it wasn’t for his website. I love hearing these success stories from my...
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Email marketing is a powerful marketing tool, that’s why it has been consistently listed as the top lead source by marketers. Email marketing delivers a whopping $40 return on investment to every $1 spent when compared to other marketing channels...
The fact is when a prospect lands on your company’s website, one of the top questions they are asking themselves is, “why should I buy from this company?”  You need to answer this question in a compelling way so you...
According to Investopedia.com, a value proposition is “a business or marketing statement that summarizes why a consumer should buy your product or use your service. This statement should convince a potential consumer that one particular product or service will add...
The effectiveness of your website content is just as important as the quality of your design. It’s the next stage that determines if your website visitors will be engaged or if they will proceed to another website. Anticipating the questions...
Embarking on a website redesign can be a very good thing for your business, if you are not happy with your website performance or your website image and you are looking to boost your website conversion rate. However, the last...
Every business needs to address two questions on their website in a compelling manner, if they are to successfully generate leads and maximize sales. What Are the Pain Points of My Target Customers? Why I am the Ideal Company For...
Are you frustrated by the fact that your website is getting traffic but conversions are low? If so, there are a few key steps that you can take to improve your conversion rate. Cross Check Your Ideal Clients to Your...
Google recently took a major step into entering the social network marketing foray by launching Google Plus (+1). Google +1 is still in its testing stages and has only been rolled out to small fraction of users and it should...
Email marketing should become an essential part of any small business marketing strategy. According to experts, only 10 percent of people that come into contact with your advertising message will make a purchase right away. The key to marketing success...