Personalized, Hands on Training
Free Retakes up to 6 Months
Small Class Sizes
“I attended the Google Ads class taught by Nicole recently. I found that it was very easy to follow, super informative, and overall a great way to learn how to expand your business with Google. Nicole did a great job at engaging the class and giving us one-on-one time to go over our Google accounts and ask questions related to our own businesses. If you’re looking for an expert and a patient trainer, I highly recommend Nicole!”
Google Ads is the fastest way to show up on Google Search. With a projected 40% increase in digital ad spend by 2020, Google Ads is here to stay. Let us train you on how to leverage Google Ads to generate leads and sales for your company or clients. Learn from a real-world practitioner who has managed hundreds of accounts and built a successful digital marketing business with over 14 years’ experience. Get the guidance, insight and knowledge you need to excel at Google Ads. Because we are committed to your success, you will have access to us long after the class has ended to get your questions answered and get feedback so you’re always on the right track. What are you waiting for?
Get step-by-step instructions on how to setup your account to target your ideal clients.
Find your most profitable keywords to lower cost &maximize your return on ad spend.
Learn how campaigns work and how to effectively structure them.
Learn how to choose the right settings so that you can create highly targeted and effective campaigns.
The Importance of
Keyword Match Types
Without keyword match types your campaign could be losing a lot of opportunities and money.
Learn how campaigns workand how to effectively structure them.
Including what you can do to lower your cost per click.
Learn how to optimize your landing page to increase conversions, leads and sales.
This is critical for maximizing results and optimizing your Google Ads Campaign.
With a wide range of features, discover the most important ones you should be taking advantage of.
Navigating the New
Google Ads Interface
Learn how to navigate the Google Ads interface including linking accounts and pulling key reports.
Discover the most important reports in Google Ads and the top metrics you need to pay attention to.
*Small Business Owners & Entrepreneurs who would like to learn to setup and manage their own Google Ads campaigns and better understand how to maximize results.
*Marketing Professionals or individuals who would like to learn Google Ads in order to manage Google Ads campaigns or better communicate with outside agencies.
*Prior experience not required. Ideal for beginners or intermediate. Classes are designed to suit the needs of all levels. Basic understanding of computers is necessary.
“I got my money’s worth within the first few hours. Nicole is amazing, helpful and loves what she does.”
Empower your marketing team to maximize their return on ad spend with hands-on, practical Google Ads Training taught by a 15 year Google Ads practitioner and Certified Google Ads Specialist.
Captivate offers customized Google Ads Training for Corporate Groups and Teams, either at your location or ours. We can customize your Google Ads Training to suit the needs and level of your group or you can choose to have your team learn from our present curriculum.
Captivate Designs was founded in 2007 by Nicole McCullum, an internet marketing expert with over 10 years’ experience in website redesign, graphic design and internet marketing. Captivate Designs provides small business SEO service and SEO consulting service to small business and entrepreneurs in addition to providing SEO training. Prior to founding Captivate Designs, Nicole was the Founder of Kings County School of Realty, where she initially paid $5000 for a website that looked pretty but did absolutely nothing to generate business. It was during that time that Nicole honed her skills in internet marketing, experiencing great success, which ultimately lead to her completing a Bachelor’s of Arts Degree in Business Administration and Marketing. Ultimately, because of Nicole’s past experience with under-performing websites, she founded Captivate Designs a small business branding and web design company to help small businesses leverage the power of effective design at an affordable price to transform their business, increase leads and revenue. Nicole has contributed as an expert on Forbes, Inc.com, Bloomberg BusinessWeek, NY Enterprise Report, Strategy Magazine and Focus. In her spare time she volunteers with NY Cares on various hunger projects, because she believes no one should ever have to go hungry. In addition, she also volunteers with the National Cervical Cancer Coalition to educate and raise awareness on Cervical Cancer and Prevention.
“I took Captivate’s Google Ads training course and was really blown away by all the things I learned. Nicole is a really thorough teacher who explains things in a clear, organized manner. She provides many tools and tips to help you maximize your use of Google Ads and empowers you to take steps to position your business for success. I’m looking forward to the other courses offered by Captivate.”
“Thank you for an extremely impactful class. Between the presentation, in depth concept explanations, visual examples as well as providing us with a variety tools to utilize for keywords and competitor data to help us make the best decisions in approaching paid advertisement across various mediums, you also took the time with each of us and provided a hands on individual, needs based overview, which was very informative and a great guide.
I really appreciate that I can reach out with questions and will be reaching out soon for your advice on my upcoming project.
Thank you again this was definitely the best 1 day class I have ever taken and the most cost efficient for the amount of knowledge conveyed and ongoing assistance provided. It truly shows that you are doing this to help small businesses grow!”