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Google Ads is the fastest way to show up on Google Search. Let us train you on how to leverage Google Ads to generate leads and sales for your company or clients. Learn from a real-world practitioner who has managed hundreds of accounts and built a successful digital marketing business by leveraging over 15 years of experience. Get the guidance, insight, and knowledge you need to excel at Google Ads in a simple, straightforward, and highly structured format. Because we are committed to your success, you will have access to us long after the class has ended to get your questions answered and obtain feedback, so you will always be on the right track.
Google Ads is one of the fastest ways to increase traffic to your website, generate leads and sales, increase your revenue, and grow your business.
Understand key Google Ads Metrics, find out why they matter, and learn a proven process for optimizing your Google Ads campaigns.
Find out why Google Ads wasn’t producing results before, and learn how to avoid costly mistakes that prevent you from getting better results and better returns on your ad spend.
who would like to learn how to setup and manage their own Google Ads campaigns and better understand how to maximize results and avoid common pitfalls.
who would like to learn how to use Google Ads to manage advertisement campaigns in-house or better communicate with outside agencies.
*Prior experience not required. Ideal for beginners or intermediate-level users. Classes are designed to suit the needs of all levels. A basic understanding of computers is necessary.
Work on a project for your business or any business that you would hypothetically like to use Google Ads for. We believe that this personalization helps you better understand the material while supporting your learning.
We are not just teachers, we are practitioners, which means we have experience with real-world campaigns that we draw from to provide you with insights and best practices.
We offer free retakes of the course for up to six months. If there are concepts you didn’t grasp the first time around, a retake can help you solidify your knowledge and sharpen your skills.
Our class sizes are small enough that you can receive one-on-one attention. All your questions will be answered, which ensures that you will get the help and support you need to excel.
Your instructors have real-world experience from executing hundreds of campaigns over the course of their careers. Get an inside look at how campaigns are run in the real world.
Our classes are designed to be interactive and provide you with an enhanced learning experience. You will get real-time feedback and personalized guidance for effective learning.
Thank you for the extremely impactful class. Between the presentation, in-depth concept explanations, visual examples, as well as providing us with a variety of tools to utilize for keywords and competitor data to help us make the best decisions for approaching paid advertisements across various mediums, you also took the time to connect with each of us and provide a hands-on, individual needs-based overview, which was informative and a great guide.
I really appreciate that I can reach out with ongoing questions. I will certainly be asking for your advice on my upcoming project.
Thank you again! This was definitely the best one-day class I have ever taken and the most cost-efficient course for the amount of knowledge conveyed and ongoing assistance provided. It truly shows that you are doing this to help small businesses grow!
Tricia Data Scientist, Online Education Platform
Get step-by-step instructions on how to setup your account to target your ideal clients.
Find your most profitable keywords to lower costs and maximize your return on ad spend.
Learn how campaigns work and how to effectively structure them.
Learn how to choose the right settings so that you can create highly targeted and effective campaigns.
Without keyword match types, your campaign could be losing a lot of opportunities and money.
Learn how to create ads that will grab your audience’s attention and lead to higher click-through rates.
Learn what you can do to lower your “cost per click” and find the right bidding strategy.
Learn how to optimize your landing page to increase conversions, leads, and sales.
Learn how to setup conversion tracking and analyze your results.
Discover the most important features, among Google Ads’ various options, to take advantage of.
Learn how to navigate the Google Ads interface by linking accounts and pulling key reports.
Discover the most important Google Ads reports and the top metrics to pay attention to.
Empower your marketing team to maximize their return on ad spend with hands-on, practical Google Ads training taught by a 15-year Google Ads practitioner and certified Google Ads specialist.
Captivate offers customized Google Ads Training for corporate groups and teams (either at your location or online). We can customize your Google Ads Training to suit the needs and level of your group or you can choose to have your team learn from our present curriculum.
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