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Let’s put it this way, I recently received a spring catalog from Kripalu Yoga Center. It seems to be a great place for yoga retreats, a recent interest of mine.In any event, since they are based in the Berkshires, and...
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Since my businesses are primarily online publishing businesses, we focus 90% of our marketing efforts online. We create awareness through content marketing, social media and search engine optimization. We do a little through advertising — mainly retargeting ads that remind...
As you embark on a website redesign, one way to improve your website conversion is to ensure that your website content sells!!! Below are five tips for creating website content that will increase your website conversions, leads and sales. Connect...
Thinking about redesigning your website? Follow these five steps to develop a successful online marketing strategy. 1. Define your market Your market is the specific people you intend to serve. For example, you are a remodeler, targeting married couples, who...
Google recently took a major step into entering the social network marketing foray by launching Google Plus (+1). Google +1 is still in its testing stages and has only been rolled out to small fraction of users and it should...
When considering redesigning your website it is important that you look for key characteristics in your website redesign company that will help you design and launch a new website that helps you achieve your goals, now that you have had...
Visitors to your website are there because they are interested in your products and/or services and they are ready to buy. Yet most small businesses struggle with getting sales via their website because too much focus is placed on driving...
Put your search box on the right side of your page. Most people look for it there. Also, use standard call to action words for search buttons, such as “Search”. Yes, some companies thought substituting other related words related to...
If you are a small business owner who have heard about SEO or Search Engine Optimization, considered it, but have been reluctant to spend the money on it because of the cost or because of the time frame it takes...
Driving qualified traffic to your website is only piece of the internet marketing puzzle. Your website must be setup to get your visitors to take action. An effective website design fuses creative graphics with technology and strategic placement of your...