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Four steps getting a website for your business. 1. Identify the goal for your website Is it to sell a product or service? Is it to provide information to customers and prospects? Is it to support an advertising campaign? Is...
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Put Your Marketing In Action These days relying on referrals alone is a bad idea. To sustain and grow your business you need to find a way to reach your target customers. Luckily, there is internet marketing. A great an...
Research shows people expect shopping cart links to be at the upper right side of the page, so make sure it’s there. Let them have easy access to check all the products they want to buy from you. Also, use...
The internet has made it easier than ever for new customers to find you, but search engine optimization has made it incredibly easier for you to acquire customers and compete on the same level as larger competitors. All you have...
There’s no place like Home. Make sure your “home” buttons and links are easily visible to your customers. Usual home links can be found at the top and the footer. Also have your company logo and name clickable to lead...
There are some things that most people expect to be at the left top side of the page The company logo is one of them. They also expect that when the logo is clicked on, it links back to the...
Put your search box on the right side of your page. Most people look for it there. Also, use standard call to action words for search buttons, such as “Search”. Yes, some companies thought substituting other related words related to...
Since I run a web base business, it’s natural that I search online for everything I need from a plumber, to shopping for clothes, to ordering gifts for baby showers, party planning supplies, to pest control in my area. I...
#1 First, think about the words that describe your business or what your prospective and existing customers will use to describe your business. This is just a start. The goal is to get as specific as you can with your...
I just checked my email and lo and behold, I have an email ad from a tax firm. Technically, the tax season for personal filing doesn't really pick up until January. But this firm is doing something right. They have...