There are a number of reasons to redesign your website, some more compelling than others. However, redesigning your website is probably one of the last things you think about in your business. However, it’s important to understand and acknowledge the critical role your website plays in your customer acquisition efforts and the overall impact that […]
The effectiveness of your website content is just as important as the quality of your design. It’s the next stage that determines if your website visitors will be engaged or if they will proceed to another website. Anticipating the questions that your website visitors have and providing those answers will help you increase your conversion […]
A successful website redesign is the result of you being satisfied with the end-product and your objectives for the redesign ultimately being met. Obviously, the purpose of your website redesign is to solve a problem and each day that goes by, that problem lingers and in many cases, cost your business, affects your bottom line, […]
Let’s put it this way, I recently received a spring catalog from Kripalu Yoga Center. It seems to be a great place for yoga retreats, a recent interest of mine. In any event, since they are based in the Berkshires, and it’s now winter, I am hardly excited to visit, but the beauty displayed in […]
Nicole McCullum is the founder of Captivate Designs and a web design and internet marketing expert with over 10 years’ experience in web and graphic design and internet marketing. Prior to founding Captivate Designs, Nicole was the Founder of Kings County School of Realty where she successful use the internet to grow her business. Nicole has contributed as an expert on Forbes, Inc.com, Bloomberg BusinessWeek, NY Enterprise Report, Strategy Magazine and Focus. Click here to learn more about Captivate Designs
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