Thinking about redesigning your website? Follow these five steps to develop a successful online marketing strategy. 1. Define your market – Your market is the specific people you intend to serve. For example, you are a remodeler, targeting married couples, who own homes valued at $250,000 or more, within a specific geographic area. 2. Develop […]
Alas, you have determined that your existing website is just not working for your business and you need a web redesign. Implementing a web redesign action plan will help you to ensure that  you are able to accomplish the website that you envision by implementing the right strategy and tactics to bring you the results […]
The competitive landscape for business is changing and the internet is becoming a bigger part of that change every day. Now more than ever, with a little time and commitment businesses can use the internet to acquire new customers at a fraction of what they would normally spend on advertising. Having an effective website is […]
So you have reached the point where you are embarrassed to hand out your business cards at networking events, because your website is listed on it and you don’t want your colleagues and potential clients to visit your website and form a bad opinion about you and your business. The next step is redesigning your […]
Nicole McCullum is the founder of Captivate Designs and a web design and internet marketing expert with over 10 years’ experience in web and graphic design and internet marketing. Prior to founding Captivate Designs, Nicole was the Founder of Kings County School of Realty where she successful use the internet to grow her business. Nicole has contributed as an expert on Forbes, Inc.com, Bloomberg BusinessWeek, NY Enterprise Report, Strategy Magazine and Focus. Click here to learn more about Captivate Designs
