There’s no place like Home. Make sure your “home” buttons and links are easily visible to your customers. Usual home links can be found at the top and the footer. Also have your company logo and name clickable to lead back to home. Customers who are deep into your site appreciate having the “Home” button to run to. This also implies the customer wants to stay on your site longer and look around more. So have those home links ready for them.
Increase Your Rankings.