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Google has announced that page experience will now become a part of its search engine ranking signals. This update is being referred to as the Google Core Web Vitals Update.
Core Web Vitals are a set of metrics that Google considers important to a web page user experience. They are used to measure a website’s loading, interactivity and visual stability.
This update will be rolled out in May of this year.
If you’re investing in SEO or interested in getting found on Google and your website doesn’t pass Google’s Core Web Vitals test then ranking high on Google will be even more challenging. If you are ranking high already, you may start to experience a drop in rankings.
Core web vitals looks at 3 main metrics:
1. Ensure that your website is setup in Google Search Console (GSC). If your website is not setup on GSC or you don’t know what GSC is you can access a Google Search Console Guide here.
2. Review the Core Web Vitals Report in GSC for both Desktop and Mobile.
3. Have your web developer resolve any issues that’s rated poor or needs improvement.